{"id":450,"date":"2024-09-10T01:30:30","date_gmt":"2024-09-10T01:30:30","guid":{"rendered":"https:\/\/europaskolos.lt\/index.php\/2024\/09\/10\/internetas-kuriam-vadovauja-socialine-ziniasklaida-aplenkia-televizija-kaip-populiariausias-naujienu-saltinis-jk-teigia-ofcom\/"},"modified":"2024-09-10T01:30:30","modified_gmt":"2024-09-10T01:30:30","slug":"internetas-kuriam-vadovauja-socialine-ziniasklaida-aplenkia-televizija-kaip-populiariausias-naujienu-saltinis-jk-teigia-ofcom","status":"publish","type":"post","link":"https:\/\/europaskolos.lt\/index.php\/2024\/09\/10\/internetas-kuriam-vadovauja-socialine-ziniasklaida-aplenkia-televizija-kaip-populiariausias-naujienu-saltinis-jk-teigia-ofcom\/","title":{"rendered":"Internetas, kuriam vadovauja socialin\u0117 \u017einiasklaida, aplenkia televizij\u0105 kaip populiariausias naujien\u0173 \u0161altinis JK, teigia \u201eOfcom\u201c."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">D\u0117l interneto atsiradimo laikra\u0161\u010di\u0173 verslas i\u0161gyveno ilgo ir l\u0117to nuosmukio viduryje. Dabar kai kurie nauji JK atlikti tyrimai atskleid\u017eia, kaip televizijos \u017eini\u0173 laukia pana\u0161us likimas. <\/p>\n<p class=\"wp-block-paragraph\">Remiantis nauju JK ry\u0161i\u0173 reguliavimo tarnybos \u201eOfcom\u201c tyrimu, internetin\u0117s platformos pirm\u0105 kart\u0105 aplenk\u0117 televizij\u0105 ir tapo populiariausiu naujien\u0173 \u0161altiniu tarp suaugusi\u0173j\u0173 vartotoj\u0173 \u2013 71 %, palyginti su 70 %.<\/p>\n<p class=\"wp-block-paragraph\">Tai reik\u0161mingas poslinkis. Televizija ne tik dominuoja naujienose daugiau nei 60 met\u0173 (laikotarpis, kai naujien\u0173 populiarumas aplenk\u0117 laikra\u0161\u010dius; tai buvo pirmasis sm\u016bgis pla\u010diosioms lentel\u0117ms), bet ir internetin\u0117ms platformoms pakei\u010diant transliuotojus (ir laikra\u0161\u010dius), j\u0173 skelbiamos naujienos ateina i\u0161 daug platesnis \u0161altini\u0173 rinkinys. Tai ir palaiminimas turint daugiau po\u017ei\u016bri\u0173, ir prakeiksmas d\u0117l to, kad daug sunkiau patikrinti tikslum\u0105 \u2013 ir vartotojai susir\u016bpin\u0119, kad augant dirbtiniam intelektui tai tik pablog\u0117s.<\/p>\n<p class=\"wp-block-paragraph\">Didesn\u0117s \u201eOfcom\u201c i\u0161vados gali b\u016bti nenuostabu: laikra\u0161\u010diai jau de\u0161imtme\u010dius ken\u010dia nuo b\u0117d\u0173; Daugel\u012f met\u0173 televizija patiria spaudim\u0105 d\u0117l srautinio perdavimo ir internetin\u0117s \u017einiasklaidos kitose kategorijose, pavyzd\u017eiui, pramog\u0173; ir dirbtinis intelektas turi daug k\u0105 atsakyti tokiose srityse kaip gilus klastojimas ir dezinformacija. Ta\u010diau tyrimas yra reik\u0161mingas, nes pateikia statistik\u0105, kaip kei\u010diasi naudojimas, o \u201eOfcom\u201c teig\u0117, kad naudosis i\u0161vadomis, kad pad\u0117t\u0173 nustatyti, \u012f k\u0105 ateinan\u010diais metais sutelkti d\u0117mes\u012f.<\/p>\n<p class=\"wp-block-paragraph\">\u201eTelevizija dominuoja \u017emoni\u0173 naujien\u0173 \u012fpro\u010diuose nuo septintojo de\u0161imtme\u010dio ir vis dar kelia tikrai didel\u012f pasitik\u0117jim\u0105\u201c, \u2013 prane\u0161ime sak\u0117 Yih-Choung Teh, \u201eOfcom\u201c strategijos ir tyrim\u0173 grup\u0117s direktorius. \u201eTa\u010diau stebime kart\u0173 kait\u0105 prie internetini\u0173 naujien\u0173, kurios da\u017enai laikomos ma\u017eiau patikimomis, kartu su did\u0117jan\u010dia baime d\u0117l dezinformacijos ir netikro turinio. \u201eOfcom\u201c nori u\u017etikrinti auk\u0161tos kokyb\u0117s naujienas kitai kartai, tod\u0117l pradedame vie\u0161osios \u017einiasklaidos, kuri padeda paremti JK demokratij\u0105 ir vie\u0161\u0105sias diskusijas, ap\u017evalg\u0105. <\/p>\n<p class=\"wp-block-paragraph\">Ofcom nuo 2017 m. kasmet vykdo naujien\u0173 vartojimo apklausas. \u0160iais metais internete ir akis \u012f ak\u012f dalyvavo daugiau nei 5 000 suaugusi\u0173j\u0173.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/europaskolos.lt\/index.php\/2024\/09\/10\/internetas-kuriam-vadovauja-socialine-ziniasklaida-aplenkia-televizija-kaip-populiariausias-naujienu-saltinis-jk-teigia-ofcom\/#Susipazinkite_su_naujienomis\" >Susipa\u017einkite su naujienomis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/europaskolos.lt\/index.php\/2024\/09\/10\/internetas-kuriam-vadovauja-socialine-ziniasklaida-aplenkia-televizija-kaip-populiariausias-naujienu-saltinis-jk-teigia-ofcom\/#Nepasitikekite_procesu\" >Nepasitik\u0117kite procesu<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-face-the-news\"><span class=\"ez-toc-section\" id=\"Susipazinkite_su_naujienomis\"><\/span>Susipa\u017einkite su naujienomis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Net jei internetin\u0117s naujienos, kaip platesn\u0117 kategorija, ir toliau turi \u017elugdan\u010dios j\u0117gos \u017einiasklaidos rink\u0105, prisijungimas prie interneto, jei esate leid\u0117jas, n\u0117ra visi\u0161kai panac\u0117ja. Internetin\u0117s naujienos yra <em>taip pat<\/em> matydami, kad j\u0173 auditorij\u0105 naikina naujesni vaikai bloke: \u201eFacebook\u201c, \u201eYouTube\u201c, \u201eInstagram\u201c ir \u201eX\/Twitter\u201c patenka \u012f 10 geriausi\u0173 apklausos naujien\u0173 \u0161altini\u0173.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><figcaption class=\"wp-element-caption\"><strong>Vaizdo kreditai:<\/strong> Ofcom<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Kai kurie i\u0161 j\u0173 yra \u0161iek tiek ironi\u0161ki. Per pastar\u0105j\u012f de\u0161imtmet\u012f kilo daug gin\u010d\u0173 d\u0117l netikr\u0173 naujien\u0173, sukurt\u0173 ir platinam\u0173 tokiose platformose kaip \u201eFacebook\u201c, \u201eYouTube\u201c, \u201eX\/Twitter\u201c ir kitose, o reguliavimo institucijos ir \u012fstatym\u0173 leid\u0117jai tikrai \u012f tai atkreip\u0117 d\u0117mes\u012f. Tuo pa\u010diu metu ir galb\u016bt susij\u0119 su tuo kar\u0161\u010diu, \u201eFacebook\u201c prad\u0117jo nebeakcentuoti naujien\u0173 savo platformoje, o tai sunaikino savo \u201eFacebook News\u201c pastangas anks\u010diau \u0161iais metais.<\/p>\n<p class=\"wp-block-paragraph\">Ta\u010diau naujienos teb\u0117ra galingas \u0161irdies plakimas apie tai, kaip \u017emon\u0117s dalyvauja \u0161iose platformose. Apie 30% respondent\u0173 teig\u0117, kad naujienas gavo i\u0161 \u201eFacebook\u201c, prilygindami transliuotojui ITV. \u201eGoogle\u201c priklausanti \u201eYouTube\u201c dalis i\u0161augo 12 procentini\u0173 punkt\u0173 iki 19%.<\/p>\n<p class=\"wp-block-paragraph\">TikTok nepateko \u012f 10 geriausi\u0173 \u2013 dar? \u2013 bet jis spar\u010diai auga. Ma\u017edaug 11 % suaugusi\u0173j\u0173 teig\u0117, kad tai yra naujien\u0173 \u0161altinis, o 2020 m. \u2013 tik 1 %. <\/p>\n<p class=\"wp-block-paragraph\">12\u201315 met\u0173 naudotojai \u201eTikTok\u201c naujienas pri\u0117m\u0117 labai daug. \u201eByteDance\u201c priklausan\u010di\u0105 trump\u0173 vaizdo \u012fra\u0161\u0173 platform\u0105 30 % jaunesni\u0173 respondent\u0173 \u012fvardijo kaip savo naujienas, o 12 % \u2013 kaip pagrindin\u012f naujien\u0173 \u0161altin\u012f. <\/p>\n<p class=\"wp-block-paragraph\">Ma\u017edaug 27% teig\u0117, kad naudojasi \u201eYouTube\u201c naujienoms, o \u201eFacebook\u201c ir \u201eInstagram\u201c u\u017esiregistravo po 21% respondent\u0173. \u201eSnapchat\u201c ir \u201eWhatsApp\u201c sulauk\u0117 16 proc., o \u201eX\/Twitter\u201c \u2013 10 proc. (\u012edomu tai, kad BBC ir toliau yra \u0161altinis: 36% teig\u0117, kad jie ir toliau naudoja j\u012f naujienoms, ta\u010diau tai vienintelis, kuris i\u0161siskyr\u0117.) <\/p>\n<p class=\"wp-block-paragraph\">Atrodo, kad JK i\u0161vados i\u0161 esm\u0117s atspindi tendencijas, kurios \u0161iais metais buvo rodomos JAV \u201ePew Research\u201c, nustat\u0117, kad ma\u017edaug pus\u0117 \u201eTikTok\u201c vartotoj\u0173, jaunesni\u0173 nei 30 met\u0173, gauna politikos ir naujien\u0173 turin\u012f i\u0161 vaizdo \u012fra\u0161\u0173 programos.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-don-t-trust-the-process\"><span class=\"ez-toc-section\" id=\"Nepasitikekite_procesu\"><\/span>Nepasitik\u0117kite procesu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">\u0160i tendencija netur\u0117t\u0173 b\u016bti priimta be pavojaus varp\u0173. Interneto ir vartotoj\u0173 kuriamo turinio augimas eina koja kojon su greitesniu ir laisvesniu supratimu apie tai, kas yra naujienos ir kaip jas galima i\u0161naudoti. <\/p>\n<p class=\"wp-block-paragraph\">Rinkim\u0173 ciklai ir toliau yra ry\u0161kiausi to pavyzd\u017eiai. Per JK visuotinius rinkimus \u0161iais metais \u201eOfcom\u201c teig\u0117, kad 60% apklausoje dalyvavusi\u0173 respondent\u0173 prisimin\u0117 mat\u0119 melaging\u0105 ar klaidinan\u010di\u0105 informacij\u0105, o 10% teig\u0117 mat\u0119 tok\u012f turin\u012f \u201ekelis kartus per dien\u0105\u201c.<\/p>\n<p class=\"wp-block-paragraph\">Be to, 57 % respondent\u0173 teig\u0117 nerimaujantys, kad gali b\u016bti suklaidinti d\u0117l netikro turinio, o 27 % teig\u0117, kad su juo jau susid\u016br\u0117. <\/p>\n<p class=\"wp-block-paragraph\">Teisyb\u0117s d\u0117lei, kaip matote i\u0161 toliau pateiktos lentel\u0117s, televizija, laikra\u0161\u010diai ir radijas dar turi daug nuveikti, kad \u012fgyt\u0173 didesn\u012f vartotoj\u0173 pasitik\u0117jim\u0105. Reik\u0117t\u0173 labiau stengtis u\u017etikrinti, kad naujienos netapt\u0173 tiesiog lenktyn\u0117mis \u012f dugn\u0105.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1377\" height=\"827\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?w=680\" alt=\"\" class=\"wp-image-2851819\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png 1377w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=150,90 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=300,180 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=768,461 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=680,408 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=1200,721 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=1280,769 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=430,258 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=720,432 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=900,541 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/image002.png?resize=800,480 800w\" sizes=\"auto, (max-width: 1377px) 100vw, 1377px\"\/><figcaption class=\"wp-element-caption\"><strong>Vaizdo kreditai:<\/strong> Ofcom<\/figcaption><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2024\/09\/09\/online-led-by-social-media-overtakes-tv-as-the-most-popular-source-of-news-in-the-uk-ofcom-says\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u0117l interneto atsiradimo laikra\u0161\u010di\u0173 verslas i\u0161gyveno ilgo ir l\u0117to nuosmukio viduryje. Dabar kai kurie nauji JK atlikti tyrimai atskleid\u017eia, kaip televizijos \u017eini\u0173 laukia pana\u0161us likimas. Remiantis nauju JK ry\u0161i\u0173 reguliavimo tarnybos \u201eOfcom\u201c tyrimu, internetin\u0117s platformos pirm\u0105 kart\u0105 aplenk\u0117 televizij\u0105 ir tapo populiariausiu naujien\u0173 \u0161altiniu tarp suaugusi\u0173j\u0173 vartotoj\u0173 \u2013 71 %, palyginti su 70 %. Tai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[287,282,195,283,290,293,289,291,285,292,288,284,286],"class_list":["post-450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos-programine-iranga-prietaisai","tag-aplenkia","tag-internetas","tag-kaip","tag-kuriam","tag-naujienu","tag-ofcom","tag-populiariausias","tag-saltinis","tag-socialine","tag-teigia","tag-televizija","tag-vadovauja","tag-ziniasklaida"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":0,"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/media\/451"}],"wp:attachment":[{"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/europaskolos.lt\/index.php\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}